Think you're a big College Football fan?
Here's your chance to prove it. The fictitious town of Fansville embodies every football fan’s dream: to eat, drink, and live football fandom 24/7. This year, we brought a piece of Fansville to fans in the real world with The Big Fan Combine. There, fans competed in football-combine-style events designed to test their mettle.
The Big Fan Combine toured 5 Conference Championships and the National Championship, and gave out over 75,000 bottles of Dr Pepper.
EVENTS
Click on the pics to learn more about the very intense fan events we created.
How hyped are you after a touchdown? Show the boys how high you can high-five.
FLIP. THAT. PATTY. BIG. DADDY.
We even made a slider version for the littlest fans.
DANCE CAM DANCE OFF: Show me your moves!
Commentators provided funny play-by-plays of the fans in the combine.
As fans filed into the event space, they could read about key events in the history of Fansville, and see some historic pieces as well.
Excerpt from the Fansville Timeline: A photograph of some of the first State fans in Fansville.
Excerpt from the timeline: A photograph showing a worker stop to read while constructing the famous Fansville tower.
We designed a mural #ForTheGram. You better believe I snuck my name in there.
LAYOUT
Here's a 3D look at the event space:
SWAG
We designed swag for fans to wear whether they're in the stadium, or in the backyard. At the end of their experience, fans received digital sports cards of themselves participating in the Big Fan Combine.
Creative Directors: Curtis Petraglia and Andrew Kong
Copywriter: Jesse Harter
Designer: Desmond Hsu